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About Incredible India
Incredible India is a tourism campaign by the Government of India to promote the country as a top destination for travelers. The campaign highlights India’s culture, history, and traditions.
Campaign details
The campaign was launched in 2002.
The campaign’s slogan is “Incredible India”.
The campaign’s exclamation mark forms the “I” of India.
The campaign uses visuals to highlight India’s diversity, religious beliefs, and spirituality.
The campaign was advertised through TV commercials and printed advertisements.
The campaign was successful in attracting tourists from around the world.
Other Incredible India initiatives
The Ministry of Tourism also has an app called the Incredible India app.
The Ministry of Tourism also has a campaign called “Atithidevo Bhava” to promote hospitality and cleanliness in tourist areas.
The Ministry of Tourism also offers a form for proposals to receive assistance for fairs, festivals, and events.
Incredible India highlights
India’s rich culture, fascinating history, and enthralling traditions
India’s diverse food, including curries, breads, seafood, street food, and vegetarian food
India’s winter sports, including skiing and snowboarding in Gulmarg, Manali, and Auli
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