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About Bluestone
BlueStone, founded in Bangalore in 2011 by Gaurav Singh Kushwaha, is one of India’s largest digital-first fine jewelry brands. The culmination of a rapidly-evolving consumer preference to shop online and the legacy jewelry industry’s low digital adoption, the trusted brand is synonymous with modernity and digitization. BlueStone has revolutionised the jewellery space by creating an endless aisle online with 100+ experiential stores offline, delivering a seamless omnichannel journey for cosmopolitan couples. Their proprietary tech stack enables consumers to tailor their preferences into their journey from design to delivery, making it possible for BlueStone to be a part of their momentous milestones online, in-store or from the comfort of their homes. The 100% certified jewellery designs come with Lifetime Exchange and Buyback and range across gold, platinum, diamonds and gemstones, ensuring something to suit every mood, moment and budget.
Business Model
Omnichannel jewellery brand BlueStone manufactures high-value jewellery and offers rings, pendants, chains, and earrings made up of gold and diamonds through its retail outlets and website. The company makes its entire operating revenue from the sale of the products. It directly competes with Melorra, Giva, and the Tata Group owned CaratLane.
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