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ABOUT Amama
AMAMA is more than just a label, it’s a brand that withholds a stronger and deeper essence to its handcrafted existence. It is the evolution and revolution of the jewellery industry that emphasizes on delivering the best, while never limiting the fashion needs and crossing all the horizons of creativity.
Amama jewels pvt. ltd.
Founded in 2018, Amama creates, curates and hosts handcrafted fashion accessories from across the globe. Amama is more than just a Jewellery Brand, it’s a Fashion Accessory Marketplace with 40+ handpicked brands on-board.
Each piece stands out with its own USP, by seamlessly blending traditional techniques with the contemporary styles.
“You know how stories usually start with “Once upon a time”? Well, ours did too. But what sets us apart is the “end” – because we don’t believe in endings. For us, it’s all about “Never Limiting, Always Creating”. ”
– NIKITA GUPTA (Founder & Director, Amama)
Vision & Mission
At Amama, our vision is to be the one-stop destination for exquisite jewellery and accessories for every style and occasion. We aim to inspire and empower individuals through our timeless, elegant pieces. Our mission is to curate high-quality, ethically sourced jewellery that showcases impeccable craftsmanship and innovative design, celebrating our customers’ unique journeys and individuality.
Our Story
Where it all began?
It all started with Adda Jewellery, hand embroidered jewels in 2018 alongside a handful of Karigars , a heart full of dreams and a determination to transform the fashion jewellery and accessories market of India. Since then, we have been expanding our wings of creations with handcrafted jewels and handbags. Gloriously launched over 50+ successful collections and proud creators of the most loved ‘Infinity Nano Bag’ , ‘Krisha Earrings’ , ‘Infinity fall danglers’ , ‘Myra Choker’ and many more.
Admired by over 50,000 customers and celebrities around the globe, our main motto is to curate all kinds of jewels and other fashion accessories, from the smallest to the most elegant, vintage or modern and absolutely “any style” under one roof.
Today, Amama has forayed into 3 successful verticals – Amama Exclusive, Curated, and Brands.
Join us in this journey and become a part of the AMAMA Family.
#AmamaLovesYoutoo
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