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About Green Trends
Professional salon experience delivered by certified expertise
Fuelled by the vision of making beauty and styling accessible to all, an aspiration that was earlier restricted only to the privileged, FMCG giant Cavinkare launched a first-of-its-kind professional, unisex salon chain “green trends”. Green Trends transformed the landscape of salons and made beauty and styling aspirations a reality for all. With a vast network of 375+ salons, green trends delivers its vision of accessible beauty and styling services to the far-reaching corners of the country with its presence across 50+ cities. With scientifically designed services using world-class products delivered by certified skin and hair experts, green trends caters to one’s head-to-toe grooming, beauty and styling needs at exceptional value.
A strong proponent of the philosophy that beauty and style is unique to each, green trends’ experience is built on the pillar of a ‘culture of consultation’ where our certified experts hand-pick products and recommend salon services best suited for every individual customer.
Continuous innovation of the service offering and meticulous focus on salon experience has lead to green trends enjoying a large and loyal customer base of over 20 lac customers which is ever growing.
Our Values
Quality
We will have a ‘Zero-compromise’ approach to quality which will be ensured by services that are delivered with world-class products and techniques and with fail-safe hygienic practices, in an environment designed to be comfortable yet luxurious.
Customer Centricity
Driven by our commitment to customer satisfaction, our brand experience will be designed to ensure customer comfort, convenience and delight in every interaction with the brand within or outside the salon.
Expertise
We will provide best-in-class services with personalised consultation and skilled service delivery by ensuring meticulous training and developing skills of our experts in skin, body and hair styling sciences.
Innovation
We will continually seek ways to re-imagine the technique and technology used to deliver beauty and styling services and foster thought leadership in offering superior customer experience to ensure we are always ahead of the curve.
Value for Money
Our goal is to ensure that every single customer feels a justified sense of worth in the services availed and that as a community, to provide more people the opportunity of incorporating the benefits of beauty and styling in their lives with affordable service offerings.
Integrity
The brand’s relationships with its internal and external stakeholders will be built on culture that nurtures the significance of transparency and ethics in its thoughts and transactions.
Social Responsibility
With a mission to give cancer survivors emotional support and boost confidence, ‘Shair’ – a country wide hair donation drive by green trends was launched with an aim to make wigs for the needy cancer survivors who lose their hair to chemotherapy. With the green trends Shair program, we aim to provide wigs free of cost to the needy. Shair provides the perfect platform for people to have an easy, transparent and responsible way to make a difference to underprivileged cancer survivors.
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