>About Uptownie
Our Story: Of Perseverance and Growth
Uptownie is a homegrown womenswear brand with its roots in Kolkata, India. We design and manufacture clothes for Indian women, keeping in mind their preferences and sensibilities. We prioritize customer feedback and use it to optimize the fit, fabric, and look of our designs. By paying keen attention to small details we make a big difference in our process of stitching beautiful end products. Our mission as an online contemporary fashion label is to empower Indian women with the liberty to dress comfortably, fashionably and authentically.
Since the birth of Uptownie in 2015, we have connected with over 10 lakh customers. Today, our products have a nationwide presence and can be found on our website – www.uptownie.com as well as e-commerce stores such as Myntra, Jabong, Flipkart, Amazon, Nykaa Fashion, and Ajio.
Our Process: Of Simplicity and Sustainability
We adopt global micro trends and design apparel, accessories, and footwear that align with the preferences of Indian women bearing in mind their height, weight, complexion, figure, and body type. An Uptownie outfit is hands down the most fuss-free and frequently worn clothing in any wardrobe.
Our quality is our strength. Our factory, in Ganganagar, West Bengal, runs on the simple principle of producing clothes that are durable, affordable, and fashionable. To keep up with the fast-moving trends, we update our online catalogues weekly and refresh them with a range of styles for every occasion. More importantly, each piece upholds the promise of quality, comfort, and durability. Our work is certified by SGS – the world’s largest quality testing agency.
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